Courvoisier’s sophisticated new look takes inspiration from the design trends of the 19th century, and most notably La Belle Époque (the beautiful era), which is when it first became known as being an icon of luxury.
It was during this time that French emperor Napoléon III named the cognac house as an official supplier to his imperial court. (Legend has it he inherited a taste for the amber liquid from his famous uncle, emperor Napoléon Bonaparte.)
Thanks to Napoléon III’s stamp of approval, Courvoisier became fashionable throughout Europe, gracing the tables of many royal courts and being served at historic occasions, including the grand opening of the Eiffel Tower.
Of course, today you don’t have to be royalty to savour one of the brand’s high quality cognacs. As Courvoisier’s MD Jon Potter puts it: “Our house believes in being welcoming to all.”
Nor do you have to wait for a momentous occasion. After all, Courvoisier is all about “celebrating the joy in the everyday”.
Mix up a Courvoisier cocktail
“The Gala” is a refreshing cocktail perfectly suited to daytime occasions.
To make one, fill a highball glass with ice, add 50ml Courvoisier VS or VSOP and 50ml grapefruit juice. Top off with Indian tonic water (preferably Fitch & Leedes) and serve garnished with a slice of lemon.
If you prefer, you can replace the grapefruit juice and Indian tonic water with your favourite citrus-flavoured tonic.